![]() ![]() He also photographed the park’s distinctive vistas. Author providedĪdams ended up photographing a wide range of vacation pastimes, including sleigh riding, dog sledding, horseback riding, fishing, golfing and back-country camping. The company wanted Adams to publish bold, captivating photographs to lure more tourists to Yosemite, and its marketing department coached Adams about the most effective approach to making photographs.įor instance, in a letter, the head of the Yosemite Park and Curry Company instructed Adams that, when taking a winter photograph, he should only shoot trees and houses “heavily ladened with freshly fallen snow.” Likewise, Adams was told to take photographs of only the best-dressed ice skaters using the valley’s ice rink.Īdams often featured the park’s spectacular scenery as a backdrop. Then, in 1929, Adams took a job that would prove to have an unexpected and meaningful impact on his life as an artist: He was hired to be a photographer for the Yosemite Park and Curry Company. They included taking portraits, photographing homes and buildings for architects and interior designers, and taking promotional photographs for businesses like wineries and banks. So Adams sought out commercial jobs that would give him an opportunity to work as a photographer. Inspired by his time spent in the wilderness, Adams eventually realized he wanted to be a photographer. ![]()
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